Rank on Google.
Get Found in AI.
Win Both Searches.
Most customers search before they call. We make sure your business shows up, on Google, Google Maps, ChatGPT, Perplexity, and AI Overviews. Traditional SEO and the new world of Answer Engine Optimisation, handled together.
SEO Gets You Found on Google.
AEO Gets You Found in AI.
Search is no longer just blue links. Customers now get answers from AI tools before they ever click a website. You need to be visible in both worlds.
SEO, Search Engine Optimisation
The practice of making your website and online presence rank higher in Google's search results for the keywords your customers use. Still the foundation of online visibility.
- Google organic rankings for local keywords
- Google Maps and Local Pack visibility
- Google Business Profile management
- On-page content and technical website SEO
- Local citation building and consistency
- Review generation and reputation management
AEO, Answer Engine Optimisation New
The practice of structuring your content and online presence so AI tools cite your business when answering questions. As customers switch to AI search, this is the new frontier.
- Google AI Overviews (featured in search)
- ChatGPT and Perplexity search citations
- Voice search and smart assistant answers
- Structured data and schema markup
- FAQ content formatted for AI extraction
- Authority signals that AI models trust
Everything We Handle for You
We cover the full stack of local search visibility, from your Google Business Profile to AI answer engine content, so you never have to manage it yourself.
Local SEO
Keyword research, on-page optimisation, and content strategy focused on the searches your local customers actually make, service + location combinations that drive enquiries.
Google Business Profile
Complete setup, optimisation, and ongoing management of your Google Business Profile, the most important factor in local map pack rankings and local customer discovery.
AEO Content & Structuring
We write and structure content specifically designed to be picked up by AI answer engines, FAQs, service pages, and local authority content that gets cited in AI-generated results.
Technical SEO
Page speed, mobile performance, crawlability, schema markup, and structured data, the technical foundation that search engines and AI tools rely on when assessing your site.
Review & Reputation Management
Strategy and systems for generating genuine reviews, responding professionally, and building the social proof that both Google and AI tools use as trust signals for your business.
Local Citation Building
Consistent business name, address, and phone number (NAP) listings across directories, maps, and local data sources, a key trust signal for local search rankings.
SEO Content Writing
Location pages, service pages, and blog content written for humans first, but structured to rank. No keyword stuffing; content that earns rankings by being genuinely useful.
Monthly Reporting
Plain-English reports on rankings, Google Business Profile performance, traffic, and AI visibility, so you can see what is working without needing to interpret raw data yourself.
Voice & AI Search Visibility
Optimising for the way people ask questions to voice assistants and AI tools, conversational queries, near-me searches, and "best [service] in [location]" style prompts.
AI Is Changing How People Find Local Businesses
Search behaviour is shifting fast. Customers are increasingly getting answers from AI tools rather than clicking through pages of results. If you are not visible there, you are missing a growing slice of your market.
AI Overviews Answer First
Google now shows an AI-generated summary at the top of many local search results before any blue links. Businesses not cited in these summaries lose visibility, even if they rank #1 in traditional results.
ChatGPT Is Now a Search Engine
Millions of people now ask ChatGPT and Perplexity questions like "who's the best plumber in Rotorua?" If your business is not structured to be found by AI, you will not appear in those answers.
Traditional SEO Alone Is No Longer Enough
Ranking on page one used to guarantee visibility. Now, AI-generated answers and overviews sit above organic results. Businesses that only optimise for traditional SEO are already losing ground.
Early Movers Have a Significant Advantage
AEO is still new. Most local businesses have not started optimising for AI search yet. Getting structured correctly now means your business builds authority before competitors even realise it matters.
Not All Search Visibility Is Equal
Where your business sits today determines how many potential customers can find you, and which ones go to a competitor instead.
- Buried on page 2+ of Google results
- Missing from Google Maps local pack
- Not cited in Google AI Overviews
- Not appearing in ChatGPT or Perplexity answers
- Customers find competitors instead
- Ranking in Google organic results
- Visible on Google Maps
- May appear in AI Overviews, unreliably
- Missing from ChatGPT and Perplexity
- Losing share as AI search traffic grows
- Ranking in Google organic results
- Prominent Google Maps visibility
- Cited in Google AI Overviews
- Appearing in ChatGPT and Perplexity answers
- Future-proofed as AI search grows
How We Build Your Search Visibility
A structured approach that starts with understanding where you are now, then builds the foundations that improve your rankings consistently over time.
Digital Audit
We assess your current visibility, Google rankings, GBP completeness, citation accuracy, website technical health, and AI search presence.
Keyword Strategy
We research the exact terms your potential customers search, service keywords, location modifiers, question-based queries, and AI-style prompts.
On-Page & AEO Content
We optimise existing pages and write new content that ranks in Google and gets cited in AI-generated answers, structured for both humans and machines.
Local Authority Building
Google Business Profile, citation cleanup, review strategy, and local link signals that establish your business as the trusted local choice in your area.
Monthly Management
Ongoing keyword tracking, content updates, GBP posts, reputation monitoring, and AEO content refreshes, plus plain-English reporting every month.
SEO & AEO Search Pricing
Straightforward pricing based on scope, no lock-in contracts and no surprise platform fees.
Final pricing depends on your competition level, keyword targets, website size, and scope of AEO work required. Agreed in full before any commitment.
- Full digital visibility audit
- Local keyword research & strategy
- Google Business Profile optimisation
- On-page SEO for key service pages
- AEO content & FAQ structuring
- Schema markup & structured data
- Local citation cleanup & building
- Review generation strategy
- Technical SEO health checks
- Monthly GBP posts & updates
- Keyword rank tracking
- Plain-English monthly reports
Frequently Asked Questions
AEO stands for Answer Engine Optimisation. It is the practice of making your business content structured and authoritative enough to appear in AI-generated answers, such as Google AI Overviews, ChatGPT search results, Perplexity, and voice assistant responses. As more people use AI tools to find local businesses, AEO is becoming as important as traditional SEO.
Traditional SEO focuses on ranking your website in Google's blue link results. AEO focuses on getting your business cited or featured in AI-generated summaries and answer boxes. The two approaches work together, good SEO builds the foundation, and AEO-specific optimisation helps your content get picked up by AI answer engines. We do both simultaneously so neither is neglected.
SEO is a medium to long-term investment. Most local businesses start seeing meaningful movement in Google rankings within 3 to 6 months of consistent work. Some improvements, like Google Business Profile optimisation, can show results within weeks. AEO visibility can also appear relatively quickly once content is properly structured. We report on progress every month so you can see what is moving.
Google Business Profile (formerly Google My Business) is the listing that appears in Google Maps and the local search panel when someone searches for your business type near them. Optimising it means completing all fields accurately, adding photos, collecting reviews, posting updates, and ensuring your business information is consistent across the web. It is one of the highest-impact activities for local search visibility, and one that many businesses have only half-completed.
No ethical SEO provider can guarantee specific rankings, Google's algorithm is complex, updates frequently, and rankings depend on many factors including your competition, domain history, and content quality. Any provider that guarantees "page one in 30 days" should be treated with caution. We focus on doing the work that consistently improves visibility over time and report transparently on real progress each month.
Monthly retainers typically include ongoing content creation and optimisation, keyword rank tracking, Google Business Profile management and posts, local citation maintenance, technical SEO checks, AEO content updates, and plain-English monthly reporting. The specific scope is agreed during your consultation based on your business goals and the competitive environment in your area.
If you want to remain visible as search behaviour evolves, yes. A growing proportion of search queries are now being answered directly by AI tools, and those tools pull from trusted, well-structured sources. Businesses that only do traditional SEO risk becoming invisible in AI search results as that traffic grows. We include both in our work because separating them creates gaps in your visibility.
We work with local service businesses, trades, professional service providers, SMEs, and any business where local search visibility drives leads. If customers in your area search for your service type online, SEO and AEO can help you capture more of that traffic. We are particularly experienced with trades businesses, health and wellness providers, professional services, and hospitality.
Ready to Show Up Where Your Customers Are Searching?
Book a free consultation and we will audit your current search visibility, Google, Maps, and AI results, and walk you through exactly what we would do to improve it and what it costs.